Earlier last month I was sent some stoles by a friend from college, who loves detailing and won’t skip a step in doing what she loves to do.
Her love for fabric and paper making is what I remember of her when we hung out in college. I wasn’t surprised to learn that Arushi, a post-graduate in Fashion Management from NIFT created ‘LOOMKATHA’ a fabric label/ brand of her own.
With so many apparel brands in the market today, I wondered what is so different about ‘Loomkatha’ and here is what she says.
“When I was pursuing my Masters in Fashion Management at NIFT, I was doing a project for a big textile brand but was completely disheartened to see the limited scope for experimentation and innovation. In contrast, when I was sent to do research work for a handloom weaving project in rural Gujarat I was amazed at the design sensibilities and willingness to continually try new variations in each individual weaver I met. I often wondered about the limitless possibilities that these weavers could come up with if provided the right marketing platform.
I spent the last 7 years working with NGOs promoting weavers from across India and gained experience in the technicalities and fine skills of weaving and other crafts in our country.
I finally set up LoomKatha in mid 2016 to further my initial dream of creating a brand in which artisans were not just “suppliers” but also co-owners.
What differentiates LoomKatha from other brands is that not only do we use entirely handmade textiles we work with individual artisans to co-create these textiles. From conception to execution the artisans are a part of the thought process of each product.
Thus, a LoomKatha product is not just a thing of beauty it is a tangible ratification of an artisans work, created with pride and joy “
It brings me immense joy to play a role in this journey by sharing about LoomKatha here on my blog. Arushi’s thoughts are so beautiful and I feel so much respect for the weavers and artisans who create such elegant, classy and high quality textile products for us. For all you fabric lovers, fashionistas, take a look at LoomKatha 🙂
Above : Stitch Shibori stole. The colour is bright and the edge has a pearl lace.
An elegant purple stitch shibori stole.
One of the latest additions to the different styles available.
*this is not a sponsored post
Moina is an enthusiastic mom to two girls. She loves growing as a mother with her kids. In her spare time, if any, she blogs, cooks for fun, paints and does many other things.